{"id":30591,"date":"2026-06-24T23:40:35","date_gmt":"2026-06-24T21:40:35","guid":{"rendered":"https:\/\/marsad.sahafa.tn\/?p=30591"},"modified":"2026-06-24T23:40:49","modified_gmt":"2026-06-24T21:40:49","slug":"la-societe-tunisienne-a-lere-algorithmique-comment-les-plateformes-ont-elles-reconfigure-lespace-public-en-tunisie","status":"publish","type":"post","link":"https:\/\/marsad.sahafa.tn\/fr\/la-societe-tunisienne-a-lere-algorithmique-comment-les-plateformes-ont-elles-reconfigure-lespace-public-en-tunisie\/","title":{"rendered":"\u00ab La soci\u00e9t\u00e9 tunisienne \u00e0 l\u2019\u00e8re algorithmique \u00bb : comment les plateformes ont-elles reconfigur\u00e9 l\u2019espace public en Tunisie ?"},"content":{"rendered":"

<\/p>\n

Dans son ouvrage \u00ab La soci\u00e9t\u00e9 tunisienne \u00e0 l\u2019\u00e8re algorithmique \u00bb<\/strong>, le Dr Sadok Hammami propose une lecture critique des transformations que conna\u00eet la soci\u00e9t\u00e9 tunisienne sous l\u2019effet de la num\u00e9risation, des plateformes sociales et des algorithmes. L\u2019importance du livre ne r\u00e9side toutefois pas dans le fait qu\u2019il traite la technologie comme un simple objet technique, mais dans le fait qu\u2019il consid\u00e8re le num\u00e9rique comme une porte d\u2019entr\u00e9e pour comprendre la soci\u00e9t\u00e9, la politique, les m\u00e9dias et l\u2019opinion publique en Tunisie aujourd\u2019hui.<\/p>\n

Hammami ouvre son ouvrage par une lecture s\u00e9miotique de la couverture, inspir\u00e9e du c\u00e9l\u00e8bre tableau \u00ab Le D\u00e9sesp\u00e9r\u00e9 \u00bb<\/strong> de Gustave Courbet, o\u00f9 les traits de l\u2019angoisse humaine s\u2019entrem\u00ealent aux symboles de l\u2019environnement num\u00e9rique contemporain. Ce choix refl\u00e8te, selon l\u2019auteur, la condition de l\u2019\u00eatre humain contemporain, vivant dans un espace num\u00e9rique dense, r\u00e9gi par les algorithmes et submerg\u00e9 par des flux continus d\u2019informations et d\u2019\u00e9motions.<\/p>\n

Cette vision se cristallise dans une th\u00e8se centrale : les algorithmes ne sont plus de simples m\u00e9canismes invisibles destin\u00e9s \u00e0 classer les contenus ou \u00e0 sugg\u00e9rer des vid\u00e9os et des publications ; ils sont devenus une composante de l\u2019environnement au sein duquel se forme la conscience collective. Ils influencent ce que nous voyons, ce que nous ignorons, la mani\u00e8re dont nous comprenons les \u00e9v\u00e9nements, ainsi que la nature m\u00eame du d\u00e9bat public. C\u2019est pourquoi Hammami ne traite pas les algorithmes comme un sujet d\u00e9tach\u00e9 du r\u00e9el, mais comme une force douce qui reconfigure l\u2019espace public, les institutions et les repr\u00e9sentations sociales.<\/p>\n

L\u2019auteur place la soci\u00e9t\u00e9 tunisienne face \u00e0 ce que l\u2019on pourrait appeler le paradoxe num\u00e9rique : une large diffusion des smartphones et des r\u00e9seaux sociaux, face \u00e0 une faiblesse de la culture num\u00e9rique, un recul de la confiance envers les institutions et une fragilit\u00e9 dans la production d\u2019une information fiable. L\u2019abondance des contenus ne signifie donc pas n\u00e9cessairement abondance du savoir, et la multiplication des expressions ne conduit pas toujours \u00e0 un d\u00e9bat public sain.<\/p>\n

Le livre pose ici l\u2019une de ses questions centrales : comment une soci\u00e9t\u00e9 peut-elle vivre au sein d\u2019un flux massif d\u2019informations sans toujours disposer des outils n\u00e9cessaires pour les comprendre, les v\u00e9rifier ou interroger leurs sources ?<\/p>\n

L\u2019ouvrage s\u2019attarde longuement sur la place des \u00ab r\u00e9seaux sociaux \u00bb dans la formation de l\u2019opinion publique tunisienne. Ces plateformes sont devenues un espace alternatif de d\u00e9bat, mais aussi un lieu o\u00f9 se forgent les positions, les \u00e9motions et les antagonismes politiques et sociaux. Dans le m\u00eame temps, elles ont contribu\u00e9 \u00e0 la mont\u00e9e du populisme num\u00e9rique, \u00e0 l\u2019alimentation de la polarisation et \u00e0 la transformation des questions publiques en vagues rapides de col\u00e8re, souvent guid\u00e9es par l\u2019\u00e9motion davantage que par la r\u00e9flexion rationnelle.<\/p>\n

De ce point de vue, l\u2019algorithme appara\u00eet, selon l\u2019auteur, comme un acteur invisible dans la production de l\u2019humeur collective, puisqu\u2019il pousse vers les contenus les plus sensationnels et les plus engageants, et non n\u00e9cessairement vers les plus exacts ou les plus importants.<\/p>\n

L\u2019un des axes majeurs du livre porte sur la crise \u00e9pist\u00e9mique, c\u2019est-\u00e0-dire la crise de la connaissance et de la confiance dans la \u00ab v\u00e9rit\u00e9 \u00bb. Dans l\u2019environnement num\u00e9rique, le probl\u00e8me ne r\u00e9side plus seulement dans l\u2019absence d\u2019information, mais aussi dans sa surabondance, et dans la difficult\u00e9 \u00e0 distinguer l\u2019information de l\u2019opinion, l\u2019analyse de la propagande, l\u2019information exacte du contenu trompeur. Cette crise devient d\u2019autant plus dangereuse lorsque les institutions interm\u00e9diaires, telles que la presse, l\u2019\u00e9cole et l\u2019universit\u00e9, voient leur r\u00f4le reculer dans l\u2019organisation du savoir et la production de r\u00e9f\u00e9rences communes pour la soci\u00e9t\u00e9.<\/p>\n

Hammami aborde \u00e9galement la question de la souverainet\u00e9 num\u00e9rique, qu\u2019il pr\u00e9sente comme un enjeu politique et culturel tout aussi important que les enjeux \u00e9conomiques et s\u00e9curitaires. Le contr\u00f4le des donn\u00e9es, des infrastructures num\u00e9riques et des algorithmes qui organisent la circulation de l\u2019information n\u2019est plus une question purement technique ; il est devenu une composante de la souverainet\u00e9. Dans cette perspective, la perte de contr\u00f4le sur l\u2019espace num\u00e9rique signifie la perte d\u2019une partie de la capacit\u00e9 \u00e0 orienter le d\u00e9bat public, \u00e0 prot\u00e9ger la vie priv\u00e9e et \u00e0 \u00e9laborer les politiques publiques.<\/p>\n

S\u2019agissant des m\u00e9dias, le livre met en lumi\u00e8re la crise profonde que traverse le syst\u00e8me m\u00e9diatique tunisien. La presse n\u2019est plus le seul acteur central dans la production et l\u2019interpr\u00e9tation de l\u2019actualit\u00e9, puisqu\u2019elle se trouve d\u00e9sormais en concurrence avec les plateformes, les influenceurs, les contenus courts et l\u2019intelligence artificielle. Cette transformation ne menace pas seulement son mod\u00e8le \u00e9conomique, mais aussi sa fonction d\u00e9mocratique : v\u00e9rifier, expliquer, interroger, construire la confiance. Dans cette \u00e8re algorithmique, la presse semble ainsi appel\u00e9e \u00e0 red\u00e9finir son r\u00f4le, non plus comme simple relais de l\u2019information, mais comme m\u00e9diateur cognitif capable de r\u00e9sister \u00e0 la d\u00e9sinformation et de redonner toute sa valeur \u00e0 l\u2019information fiable.<\/p>\n

Le livre ne tombe pas dans la dualit\u00e9 de l\u2019optimisme ou du pessimisme technologique. Il n\u2019adopte pas un discours c\u00e9l\u00e9brant la num\u00e9risation comme un salut absolu, pas plus qu\u2019il ne la consid\u00e8re comme un danger existentiel pur. Il l\u2019aborde plut\u00f4t \u00e0 partir d\u2019une perspective plus complexe, en s\u2019inspirant du concept de \u00ab pharmakon \u00bb \u00e9labor\u00e9 par le philosophe fran\u00e7ais Bernard Stiegler : la technologie peut \u00eatre un rem\u00e8de qui \u00e9largit les capacit\u00e9s humaines et renforce la participation d\u00e9mocratique, tout comme elle peut devenir un poison mena\u00e7ant la connaissance et l\u2019espace public, selon les conditions de son usage et la capacit\u00e9 de la soci\u00e9t\u00e9 \u00e0 la ma\u00eetriser et \u00e0 l\u2019orienter vers des finalit\u00e9s humaines et d\u00e9mocratiques.<\/p>\n

\u00ab La soci\u00e9t\u00e9 tunisienne \u00e0 l\u2019\u00e8re algorithmique \u00bb<\/strong> ne propose pas de r\u00e9ponses toutes faites, mais ouvre plut\u00f4t des questions n\u00e9cessaires : comment penser la soci\u00e9t\u00e9 tunisienne alors que l\u2019espace public est d\u00e9sormais soumis \u00e0 la logique des plateformes ? Comment prot\u00e9ger la souverainet\u00e9 mentale et cognitive \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle ? Et comment restaurer le r\u00f4le de la presse, de l\u2019\u00e9cole et des institutions publiques dans un environnement num\u00e9rique domin\u00e9 par la vitesse, l\u2019\u00e9motion et les algorithmes ?<\/p>\n

\u00c0 travers ces questions, le chercheur souligne que les enjeux de l\u2019avenir en Tunisie ne porteront pas seulement sur la politique et l\u2019\u00e9conomie, mais concerneront aussi l\u2019information, l\u2019attention et la conscience. \u00c0 l\u2019heure o\u00f9 les transformations num\u00e9riques s\u2019acc\u00e9l\u00e8rent, penser les algorithmes revient \u00e0 penser la soci\u00e9t\u00e9 elle-m\u00eame.<\/p>\n

Emna Soltani<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Dans son ouvrage \u00ab La soci\u00e9t\u00e9 tunisienne \u00e0 l\u2019\u00e8re algorithmique \u00bb, le Dr Sadok Hammami propose une lecture critique des 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