{"id":30533,"date":"2026-06-18T09:25:41","date_gmt":"2026-06-18T07:25:41","guid":{"rendered":"https:\/\/marsad.sahafa.tn\/?p=30533"},"modified":"2026-06-24T08:30:53","modified_gmt":"2026-06-24T06:30:53","slug":"%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9-%d8%a5%d8%ac%d8%a7%d8%b2%d8%a9-%d8%ac%d8%af%d9%8a%d8%af%d8%a9-%d8%a8%d9%85%d8%b9%d9%87%d8%af-%d8%a7%d9%84%d8%b5%d8%ad%d8%a7%d9%81%d8%a9-%d8%a7%d9%84%d8%a5","status":"publish","type":"post","link":"https:\/\/marsad.sahafa.tn\/fr\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9-%d8%a5%d8%ac%d8%a7%d8%b2%d8%a9-%d8%ac%d8%af%d9%8a%d8%af%d8%a9-%d8%a8%d9%85%d8%b9%d9%87%d8%af-%d8%a7%d9%84%d8%b5%d8%ad%d8%a7%d9%81%d8%a9-%d8%a7%d9%84%d8%a5\/","title":{"rendered":"Une nouvelle licence \u00e0 l\u2019Institut de Presse et des Sciences de l\u2019Information : avantages et risques"},"content":{"rendered":"

L\u2019annonce du lancement d\u2019une nouvelle licence \u00e0 l\u2019Institut de Presse et des Sciences de l\u2019Information (IPSI) constitue sans aucun doute une initiative louable, traduisant la volont\u00e9 de l\u2019institut de s\u2019adapter aux mutations rapides que conna\u00eet le secteur des m\u00e9dias et de la communication, plus que tout autre domaine affect\u00e9 par la r\u00e9volution num\u00e9rique et par l\u2019essor des applications d\u2019intelligence artificielle g\u00e9n\u00e9rative dans la production de contenus \u00e9crits et multim\u00e9dias.<\/p>\n

\u00c0 l\u2019aube du deuxi\u00e8me quart du XXIe si\u00e8cle, les responsables de la formation des journalistes et des communicants sont confront\u00e9s \u00e0 des d\u00e9fis impos\u00e9s par l\u2019\u00e9volution des pratiques professionnelles, qui disqualifient des savoirs et des comp\u00e9tences devenues, pour partie, obsol\u00e8tes dans beaucoup d\u2019\u00e9tablissements de formation acad\u00e9mique.<\/p>\n

Avant d\u2019examiner la nouvelle cartographie des formations de licence \u00e0 l\u2019IPSI, il convient de replacer cette \u00e9volution dans son contexte historique.<\/p>\n

Depuis sa cr\u00e9ation \u00e0 la fin des ann\u00e9es 1960, l’IPSI a concentr\u00e9 son enseignement autour de la ma\u00eetrise en journalisme et sciences de l\u2019information, avec une diversification des sp\u00e9cialisations au niveau du deuxi\u00e8me cycle. Il convient de rappeler que l\u2019IPSI a exp\u00e9riment\u00e9 les \u00ab fili\u00e8res courtes \u00bb entre 1986 et 1988 avant d\u2019y renoncer rapidement, fort heureusement, en raison de leur caract\u00e8re professionnel \u00e9tranger \u00e0 sa vocation acad\u00e9mique.<\/p>\n

Ce statu quo est rest\u00e9e en vigueur jusqu\u2019\u00e0 l\u2019ann\u00e9e universitaire 1994-1995, qui a vu la cr\u00e9ation de la fili\u00e8re \u00ab\u00a0Communication\u00a0\u00bb au deuxi\u00e8me cycle, aux c\u00f4t\u00e9s de la fili\u00e8re Journalisme.<\/p>\n

Avec l\u2019introduction du syst\u00e8me LMD \u00e0 partir de l\u2019ann\u00e9e universitaire 2006-2007, l\u2019institut a lanc\u00e9 des licences fondamentales et des licences appliqu\u00e9es dans les domaines du journalisme et de la communication. L\u2019offre de formation s\u2019est \u00e9galement enrichie de plusieurs mast\u00e8res, notamment un mast\u00e8re de recherche cr\u00e9\u00e9 \u00e0 la suite de l\u2019accr\u00e9ditation du doctorat en sciences de l\u2019information et de la communication en 2004.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

Une nouvelle licence en \u00ab M\u00e9dias et narrations num\u00e9riques \u00bb<\/strong><\/span><\/h4>\n

Si l\u2019institut a maintenu ses deux licences traditionnelles en Journalisme et en Communication, il a annonc\u00e9 cette ann\u00e9e une nouvelle licence au titre particuli\u00e8rement attractif : \u00ab M\u00e9dias et narrations num\u00e9riques \u00bb. En l\u2019absence, \u00e0 ce stade, d\u2019un programme d\u00e9taill\u00e9 de formation, il para\u00eet utile de formuler quelques remarques et interrogations sur la nature de cette nouvelle licence et sur le profil des dipl\u00f4m\u00e9s qu\u2019elle entend former.<\/p>\n

La question de son positionnement dans le champ des sciences de l\u2019information et de la communication<\/strong><\/p>\n

D\u2019embl\u00e9e, une premi\u00e8re interrogation porte sur la multiplicit\u00e9 parfois d\u00e9routante des d\u00e9nominations utilis\u00e9es pour d\u00e9signer le champ acad\u00e9mique auquel appartient l\u2019IPSI.<\/p>\n

L\u2019\u00e9tablissement porte officiellement, depuis sa cr\u00e9ation, le nom d\u2019\u00ab Institut de Presse et des Sciences de l\u2019Information \u00bb.<\/p>\n

L\u2019institut abrite par ailleurs une commission du doctorat et de l\u2019habilitation universitaire en \u00ab Sciences de l\u2019information et de la communication \u00bb, ainsi qu\u2019un mast\u00e8re de recherche portant la m\u00eame appellation.<\/p>\n

Son laboratoire de recherche est, quant \u00e0 lui, intitul\u00e9 \u00ab M\u00e9dias, communication et contextes transitionnels \u00bb.<\/p>\n

De son c\u00f4t\u00e9, le minist\u00e8re de tutelle utilise l\u2019expression \u00ab Sciences de l\u2019information (al akhbar) et de la communication \u00bb pour les commissions de recrutement et de promotion des enseignants-chercheurs de la sp\u00e9cialit\u00e9.<\/p>\n

Enfin, la nouvelle licence introduit un terme suppl\u00e9mentaire : celui de \u00ab m\u00e9dias \u00bb.<\/p>\n

D\u00e8s lors, alors que l\u2019institut est structur\u00e9 autour de deux d\u00e9partements, Journalisme et Communication, et que les formations de mast\u00e8re et de doctorat ont adopt\u00e9 l\u2019intitul\u00e9 \u00ab Sciences de l\u2019information et de la communication \u00bb, est-il r\u00e9ellement n\u00e9cessaire de multiplier les terminologies renvoyant \u00e0 des pratiques \u00e9mergentes parfois per\u00e7ues comme cannibales des m\u00e9tiers traditionnels du journalisme et de la communication ?<\/p>\n

Dans la mesure o\u00f9 cette nouvelle fili\u00e8re ambitionne d\u2019attirer les meilleurs bacheliers, plusieurs points m\u00e9riteraient d\u2019\u00eatre clarifi\u00e9s.<\/p>\n

D\u2019abord, l\u2019IPSI compte deux d\u00e9partements : Journalisme et Communication. \u00c0 quel d\u00e9partement sera rattach\u00e9e cette nouvelle licence ?<\/p>\n

La question n\u2019est pas uniquement administrative. Le terme \u00ab m\u00e9dias \u00bb ne renvoie pas directement au journalisme mais davantage \u00e0 l\u2019institution m\u00e9diatique elle-m\u00eame. Issu de l\u2019expression latine de mass media<\/em>, il d\u00e9signe les m\u00e9dias de masse ou les supports de diffusion de l\u2019information. Or, la vocation premi\u00e8re de l\u2019IPSI est de former aux m\u00e9tiers du journalisme et de la communication, c\u2019est-\u00e0-dire aux activit\u00e9s produites au sein des m\u00e9dias, et non \u00e0 la gestion des entreprises m\u00e9diatiques, qui rel\u00e8ve davantage des sciences de gestion.<\/p>\n

Ensuite, s\u2019agissant des \u00ab narrations num\u00e9riques \u00bb, il faut souhaiter plein succ\u00e8s aux coll\u00e8gues charg\u00e9s de traduire cette notion en programme p\u00e9dagogique. Si elle se distingue \u00e0 la fois du journalisme et de la communication, en quoi consiste-t-elle exactement ? D\u2019autant que le storytelling num\u00e9rique constitue d\u00e9j\u00e0, en principe, une comp\u00e9tence transversale int\u00e9gr\u00e9e aux deux licences traditionnelles.<\/p>\n

Certains pourraient consid\u00e9rer que la formation dispens\u00e9e \u00e0 l\u2019IPSI doit s\u2019adapter aux nouvelles pratiques aliment\u00e9es par l\u2019intelligence artificielle g\u00e9n\u00e9rative et \u00e9voluer vers la formation de cr\u00e9ateurs de contenu ou d\u2019influenceurs sur les r\u00e9seaux sociaux. Toutefois, une telle orientation para\u00eet difficilement conciliable avec les fondements m\u00eames des m\u00e9tiers du journalisme et de la communication. Il serait en effet paradoxal que l\u2019institut accueille une licence dont les objectifs seraient en contradiction (et en concurrence) avec les enseignements dispens\u00e9s dans ses fili\u00e8res historiques.<\/p>\n

Ainsi, si cette nouvelle licence ne semble pas encore afficher un profil professionnel clairement identifi\u00e9 et coh\u00e9rent avec la vocation traditionnelle de l\u2019IPSI, elle pourrait en revanche ouvrir des perspectives int\u00e9ressantes sur le plan de la recherche acad\u00e9mique, en constituant une porte d\u2019entr\u00e9e vers les \u00e9tudes de mast\u00e8re et de doctorat.<\/p>\n

Ces quelques r\u00e9flexions pr\u00e9liminaires trouveront sans doute des r\u00e9ponses dans la maquette p\u00e9dagogique d\u00e9taill\u00e9e de la nouvelle fili\u00e8re. Il reste \u00e0 esp\u00e9rer que celle-ci contribuera \u00e0 renforcer l\u2019attractivit\u00e9 de l\u2019institut et \u00e0 am\u00e9liorer, tant quantitativement que qualitativement, le recrutement des futurs \u00e9tudiants.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

L\u2019annonce du lancement d\u2019une nouvelle licence \u00e0 l\u2019Institut de Presse et des Sciences de l\u2019Information (IPSI) constitue sans aucun doute 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